Comic Con

Robert Dowey enters Comic Con wearing the Iron Man glove. This helps promote the film.

Merchandise

 

There was a competition on gamefreaks.co.nz, where you had the chance to win similar sunglasses that Tony Stark wore in the film, and two passes to the Iron Man set.

 

 

 

 

 

Iron Man suits are available to buy on the Internet, in places like amazon.

There are also various types of clothing, such as tops, dresses, shorts, hats etc.

 

 

Iron Man lunch boxes are also available to buy, this is aimed at the younger generation.

 

 

 

 

 

McDonalds power meal deal

 

McDonalds were offering a 'Power Meal' that comes with an Iron Man 3 poster. This meal was available before and during the time that the film was in cinema.

This is a good example of synergy, as it promotes both McDonalds and Iron Man 3.

Iron Man 3 trailer